About

SIRA PEVIDA

Investor & Financial director

Businesswoman. Fashion and beauty influencer (560k).Co-founder of thewalk.com.mx and sirapevida.com. Born in Mexico, based in Miami. 36 years old. Mother of three children

Once at a fashion week dinner, a Vogue editor friend of the family said to Sira that she was a reinterpretation of Marie Antoinette. After a good laugh someone else asked her that if she was offered to go back in time and live like the French Queen she would do it, but knowing her head would be cut off at the end, she had a sip out of her red wine glass proceeding by gently touching the persons’ hands as she answered “Yes, I would”.

Many people think that thanks to her love for luxury goods, fashion, and jewelry she has become a personality within the fashion world, but the reality is that glamour is in love with her and not the other way around. Only the ones close to her know that she is one of the sweetest, caring, and down-to-earth persons alive. The truth is that her personality is very contradictory and the only explanation we could find is that she is a Gemini.

Either found at the Grand Prix in Monte Carlo every year for her Birthday in May or wearing a fur coat in front of PETA members in Soho NY, her favorite place in the world is wherever her kids are.

ALEX ACERO

Creative Director & Marketing strategy

Fashion influencer (284k). Co-founder and Editor in chief of thewalk.com.mx. Graduated in Creative Direction at the Istituto Marangoni Paris. Born in Mexico, based in Paris. 25 years old.

Alex Acero is a melancholic soul. He thinks that his only purpose in life is to find beauty everywhere he goes. He also believes beauty is the only way the world can be saved.

Art, fashion, and interior design are the only topics that cross his mind while taking a shower. Although he believes art and fashion are lost twin brothers, he probably would have already become an alcoholic of boredom that would be having to interact with people without the spark that fashion brings to human relationships.

He can be found smoking out of a cigarette holder at Hotel Costes wearing the last Saint Laurent hat or either eating fries and Valentina on any comfortable surface wearing a white t-shirt stained with chocolate ice cream.

For some reason, he has always desired to be the villain in any Disney film or Ruth, Rose’s mom in Titanic. Although his friends define him as one of the most loyal people they have known, he would sell his soul to the devil for a piece of Cartier Jewelry.

ALMUDENA LAPIQUE

PR, Communication & Styling.

It-girl influencer (30k). Socialite. Graduated in Creative Direction at the Istituto Marangoni Paris. Born in Spain, based in Paris. 23 years old.

Almu is described as young, strong, and animal-like. One day she can be front row at Chanel, the next wearing a Sex Pistols T-shirt she got at a flea market. Even though she’s classified as a Gen Z, her soul emerged in the late 1970s, and her style adopts a variety of avant-garde sensibilities.

Having broken conventional boundaries, in the wake of advocating uniqueness and a commitment to live for the arts alone.

A lifelong dream? Art-making at Studio 54 alongside Anita Pallenberg, Anne Boleyn, and Mary Magdalene. Sophisticated and potent as a Gibson Martini, which is like a Dry Martini but she finds the onion slightly more refined than the olive.